If you’re on the fence about implementing a digital marketing strategy look no further Here’s a list of the top reasons to start using digital marketing today.
1. The Ability to Engage with Audience in Real Time
In my opinion, this will always be the number one benefit of digital marketing. What could be better than getting immediate feedback? As a person who values relationships, utilizing online communication tools, such as Facebook comments or Twitter mentions, is extremely important as they allow you to build rapport with your audience. Online marketing is all about trust, and honestly, have you ever trusted someone you haven’t talked to before?
The second beauty of digital marketing is the analytical insights that come attached. Each social media platform has their own version of analytics in addition to social media management websites such as HootSuite or Sprout Social. You can track the performance of email campaigns by linking them to a website such as MailChimp. Online analytics save you time and money because you don’t need to allocate as much of your resources towards setting up pre- and post-tests to gauge consumers interest. You can run a simple A/B Test and use the findings from the analytics to see which advertisement performs better; the best part is you can run these two advertisements for a fraction of the cost. Measuring key performance indicators such as social media engagement, open rates, Personal URLs, click-through rates, and of course sales enables you to strategically pinpoint what is working with your current marketing strategy and what needs to be tweaked.
3. Refinable Targeting & Segmentation
When you’re ready to expand your reach, digital marketing is the way to go. It’s 2017, basically, everyone is on the internet. Therefore with a few clicks when you use Facebook Ads or similar tools you can have your advertisements or general posts reaching 1,000s of people around the globe who are interested in what you’re saying or selling. Each ad you purchase can be adjusted by the radius of a specific location and targeted to a specific group based on interests and traditional demographics. The whole world is at your fingertips, you’re bound to reach a myriad of people regardless if you use ad tools simply from your fans sharing your posts with friends because you’re sharing valuable and engaging content.
4. Building SEO
Search Engine Optimization (SEO) and Search Engine Marketing (SEM), aka Paid Search, are immensely important in digital marketing. Building SEO comes from using relevant keywords in blog posts, articles, and posts on social media you know your audience are using/searching for on Google or on various social media platforms. Working on your SEO reputation is one organic way to build your audience and move up the Google results page. Capitalize on this function of digital marketing by being mindful of your word choice to position yourself as an influencer in your field.
If you’re ready to take dive into digital marketing contact me so we can figure out your plan of action. If you’re not quite ready read this post or feel free to ask me any questions in the comment section.